Over the past couple of months at TSN 690 with Matthew Ross, I've come to notice that radio isn't just a way to host a show. It can lead to other things and it can be used to also get your name out there and become involved with other projects. Matthew has helped launch the site, exposnation.com and I think the fact that he has his voice out there and talks about baseball and the Expos often on his show helped land him this role, giving him a link to the Montreal Baseball Project. It's just something interesting to consider at how the radio still is effective, but in other ways. It's good to see that radio still has its place.
I've also learned that you have to do different things today in radio to make sure the medium doesn't become obsolete. I think Matthew does a good job in doing that, as he keeps a blog of his show and posts his strongest segments to get his show out there. Getting as much on the internet as possible keeps your audience strong and also can rack in younger listeners, which is what more radio hosts should be doing. You can't rely on older listeners forever, as your product will soon go with the generation. It's good to see a radio host understand that and I feel it's been a valuable lesson for me.
I'm also excited about a new task I'm undertaking on April 3rd. Matthew got me passes for an advanced screening of '42' The True Story of an American Legend' which is of course the new movie about Jackie Robinson. I will be covering it for the show's blog which will be a lot of fun, as I've never gotten to cover a movie, much less a sneak peek movie premiere. I'm super excited about that, as I will be able to quote Warren Cromartie, who's hosting the event, and he'll also be discussing the newest developments about the Montreal Baseball Project, so I'll also be able to report on that as part of my piece. When I started this internship, I didn't think covering a movie premiere would be part of it. Nonetheless, I'm excited about the opportunity. It's a new challenge for me.
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